Lubricants

The Origintag solution perfectly fits the needs and requirements of the lubricants industry. Counterfeiting is a common issue in many markets, where there is no adequate legal enforcement. This not only applies to producing fake packaging, but often original packaging is recollected and filled with liquids imitating the originals. Such cases are even more difficult to discover and prosecute.

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Origintag has a perfect solution to fight against this problem. It is possible to verify the authenticity of products along the whole distribution chain just by using a dedicated mobile application and a smartphone. Products are protected using our state of the art hardware and software with advanced, multi-level protection, incorporating Elliptic Curve Cryptography, Unique Identity Number, Real Time Signature of Originality and Symmetric Key Algorithm. This is the first and the only in the World, fully comprehensive solution, that gives such high security level.

 

We use specially designed, dedicated tags with a loop, which protects the packaging against refilling. When a packaging is opened, the loop gets broken and a signal to the chip is sent that such occurrence took place. When customer taps an opened container with his smartphone, he will get a message that this particular container has been opened before.

This unique solution, apart from brand protection features, also gives great marketing possibilities. The broken loop sends information to the chip in order to activate advanced loyalty/marketing features. A customer taps the product and he is able to take part in loyalty programs, get instant rewards, receive e-coupons and many more.

 

The content of the marketing campaign is easily managed with our state of the art Data Management Dashboard. The data can be changed and moderated at a single click of a button. The Dashboard elevates marketing management to a whole new, more sophisticated level. It is possible to provide very precise marketing messages, tailor fitted even to a single customer’s needs and wants.

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